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This is the revolutionary book in management Why?

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This is the revolutionary book in management
Why?

Because it contains the following innovative contributions:

  • New managerial vision and new management paradigm “manager relevant stakeholder” instead of “manager-subordinate”;
  • Two innovative managerial mechanisms – “managerial synapse and company relevant stakeholder-based management system”- designed to implement the new managerial vision and paradigm;
  • A new concept “company relevant stakeholder responsibility” instead of “corporate social responsibility”;
  • A new concept “pentagon of company – relevant stakeholders’ responsibilities” instead of “Carroll’s pyramid of corporate social responsibility”;

These innovative elements are conceived taking into consideration the difficulties, challenges and opportunities generated by the digital transformations, transition to the knowledge-based economy and the Coronavirus impact.

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